We founded A Word About Wind in 2012 because we wanted to empower people in the wind industry to build a cleaner and fairer world.
We owe that to current and future generations.
However, we also saw that this exciting industry was at risk. People working on the financial and technical sides of the sector rarely met to discuss and share knowledge; and coverage of the financial and investment side of wind by the traditional trade press was woeful. Still is.
A Word About Wind is the world’s only membership organisation for people working on the financial side of the global wind industry. We help people in our 2,500-strong community to grow their businesses in two main ways:
- We run events that let them hear from the key players in the global wind industry and build their networks;
- We publish 150 email briefings each year to help them make better business decisions, along with regular reports.
Why should you trust us?
Well, because our wind geeks follow all the latest deals and analyse the global wind market every day. We exist to celebrate the industry’s successes while calling out the crap. As a result, we want to help trusted commercial partners in this vital sector.
We are proud to count some of the biggest names and key players in wind energy amongst our members. Our community has its strong presence in Europe and the US, but is spread all around the world.
In 2019, we are planning to run four headline events: one annual conference in Europe and one in North America, and an inaugural awards show in each market too.
We are also set to run additional events to launch reports that we will be developing with high-level sponsors, and publish two Top 100 lists of the key influencers in wind, for both Europe and North America.
Meet the team
Adam Barber, Managing Director and Founder
A recognised industry commentator within the finance and renewable energy markets, Adam left a City-based investor relations firm to found A Word About Wind in 2010. The business now forms a part of parent company, The Tamarindo Group. Having first published A Word About Wind in November of that same year, Adam remains an active participant and commentator on the conference circuit and plays a key role in the strategic development of the membership platform and service.
Richard Heap, Editor-in-chief
Richard has spent his whole working life in business journalism, focusing on sectors including energy, property and technology. His previous roles include assistant editor at award-winning magazine Property Week; and research manager at Sunday Times Fast Track. He joined A Word About Wind in early 2014, and focuses on delivering vital financial news, insight and analysis.
Ilaria Valtimora, Associate Editor
Ilaria joined A Word About Wind as an analyst in October 2016. Ilaria's background is in economics and banking, and she started her career working for some major Italian banks. Before joining A Word About Wind, she spent three years at forex broker Fidelis, analysing and writing about foreign exchange markets for private clients and media groups including Bloomberg.
Matt Rollason, Client Services Director
Matt joined A Word About Wind in January 2017. Matt has a background in developing successful business strategies and commercial partnerships within the tech space. He applies his experience to the A Word About Wind platform by focusing his time on; driving membership growth and engagement, managing relationships and ensuring a quality service is met at every level.
Zoe Wicker, Client Services Manager
Zoe has previously worked in account management in the water business, coming from a background in arts and design. She joined A Word About Wind in April 2018, managing client services. In her spare time, she runs ultramarathons.
Ellen Lloyd, Client Services Executive
After graduating with a degree in anthropology and sociology, Ellen joined the client services team at A Word About Wind in August 2018. Her spare time consists of looking for and reading about new places to travel to.
María Crespo Apastegui, Events Coordinator
Hailing from Spain, María has a background in arts and culture PR and uses her exceptional organisation skills to play the lead role in delivering our series of events across the year including the Quarterly Drinks networking events, the Financing Wind conference and more.
Paul Dalton-Borge, Board Director
Paul has a background in delivering digital marketing, content and public relations campaigns for brands, businesses and government. He applies this experience to the business, commercial and digital strategies for A Word About Wind, helping us to deliver the content and tools our subscribers and members want.
Our company story
There are lots of things you can do in a beach bar in Costa Rica. Plan your next day of surfing, drink luminous cocktails, and dance in a way you’d never dare at home.
Our publisher Adam Barber did all of these, and he also did something else. In 2011, he started writing a regular e-mail newsletter for people working on the financial side of the wind industry. A Word About Wind was born! Then he had another cocktail.
There are two big reasons that Costa Rica inspired Adam to set up AWAW. First, he saw that the beauty of the country was at risk due to climate change. And second, he saw that Costa Rica’s renewables-powered grid could be an example to others. This is when he committed to helping people working in the renewables sector globally.
We are reminded of this daily as our parent group and sister PR business are named after the Costa Rican town where it all started: Tamarindo. But while Tamarindo may be many things, it isn’t exactly a throbbing financial centre. Why focus on finance?
Well, Adam saw that the wind industry was in danger of failing to deliver its potential because those working on the technical side of the sector weren’t talking to people in finance. The traditional trade publications in this sector don’t give the financial side of the market anywhere near the importance it merits. So Adam did something about it.
He set up A Word About Wind to share knowledge of the financial side of the sector in three weekly emails, regular reports, and at regular face-to-face events. He knew that supporting people in the wind industry to succeed in business would also to help fix some of the world’s biggest challenges. This goal is as true now as it ever was.
Since then, it’s been going well. We’re not in Costa Rica any more, sad to say, but we are based in the British city of Oxford (also beautiful, not many beaches!). This gives us an ideal base to get to London while also retaining our outsider spirit. And, in 2018, we set up a US office in Austin to focus on the North American market too.
The wind industry has changed hugely since 2011 – but our commitment to it hasn’t.